AFH (Asociación Fraternidad Hispana) is a non-profit organization that offers activities for all ages and Hispanic people living in Hamilton, Ontario. AFH especially supports elder people and new immigrants.
The strategy we designed with AFH was focused on audiovisual content that could make their activities stand out. This allowed us to tell stories that could create an emotional impact on social media users. Our approach was to show in detail all the activities and engagements so that we could organically.