Mississauga Latin Festival (MLF) is the biggest event focused on the Latin community in Canada. It takes place in Mississauga Square during the summertime for 3 days. Due to the pandemic, this year’s event was attended online.
STRATEGY
Communicating on social media channels are the most relevant aspects of the festival through modern graphics that highlighted the colors of the event. All the content was strategically planned so that we could raise the expectation and curiosity of the audience.
INDICATORS
The countries with the highest number of interactions were
Venezuela: 233,408 people | Canada: 124.095 people | Mexico: 22.453 people | Argentina: 20.753 people | Colombia: 17.456 people
